Tag / corporate identity

If money was no concern, and you were to ask 10 graphic design agencies to design a new logo for you, all 10 designs will come back looking different, but does it mean the most expensive one will produce the best outcome? If I was to buy a Hi-Fi CD player model X9000, I would hunt around to find the cheapest deal, and sometimes I am happy to pay a bit more for a reputable dealer. In the end of the day, the product/commodity is the same, doesn’t matter where you buy it from, but you could potentially save hundreds of dollars if you shop around! However, design is no commodity, and does not work the same way!